中文译文
SEO 基础（2025）
核心框架：E-E-A-T
Experience → First-hand experience, real stories
Expertise → Credentials, certifications, knowledge
Authoritativeness → Backlinks, media mentions, recognition
Trustworthiness → HTTPS, contact info, transparency, reviews
2025 算法更新
| 更新 | 影响 | 重点 |
|---|---|---|
| 2025 年 3 月核心更新 | 63% SERP 波动 | 内容质量 |
| 2025 年 6 月核心更新 | E-E-A-T 强调 | 权威信号 |
| 有用内容更新 | AI 内容惩罚 | 以人为本的内容 |
核心网页指标目标
| 指标 | 目标 | 测量 |
|---|---|---|
| LCP | < 2.5s | 最大内容绘制 |
| INP | < 200ms | 与下次绘制的交互 |
| CLS | < 0.1 | 累积布局偏移 |
技术 SEO 检查清单
Site Structure:
☐ XML sitemap submitted
☐ robots.txt configured
☐ Canonical tags correct
☐ Hreflang tags (multilingual)
☐ 301 redirects proper
☐ No 404 errors
Performance:
☐ Images optimized (WebP)
☐ Lazy loading
☐ Minification (CSS/JS/HTML)
☐ GZIP/Brotli compression
☐ Browser caching
☐ CDN active
Mobile:
☐ Responsive design
☐ Mobile-friendly test passed
☐ Touch targets 48x48px min
☐ Font size 16px min
☐ Viewport meta correct
Structured Data:
☐ Article schema
☐ Organization schema
☐ Person/Author schema
☐ FAQPage schema
☐ Breadcrumb schema
☐ Review/Rating schema
AI 内容指南
❌ Don't:
- Publish purely AI-generated content
- Skip fact-checking
- Create duplicate content
- Keyword stuffing
✅ Do:
- AI draft + human edit
- Add original insights
- Expert review
- E-E-A-T principles
- Plagiarism check
实现 SEO 成功的内容格式
Title: Question-based or keyword-rich
├── Meta description (150-160 chars)
├── H1: Main keyword
├── H2: Related topics
│ ├── H3: Subtopics
│ └── Bullet points/lists
├── FAQ section (with FAQPage schema)
├── Internal links to related content
└── External links to authoritative sources
Elements:
☐ Author bio with credentials
☐ "Last updated" date
☐ Original statistics/data
☐ Citations and references
☐ Summary/TL;DR box
☐ Visual content (images, charts)
☐ Social share buttons
快速参考
// Essential meta tags
<meta name="description" content="...">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="canonical" href="https://example.com/page">
// Open Graph for social
<meta property="og:title" content="...">
<meta property="og:description" content="...">
<meta property="og:image" content="...">
// Schema markup example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "...",
"author": { "@type": "Person", "name": "..." },
"datePublished": "2025-12-30",
"dateModified": "2025-12-30"
}
</script>
SEO 工具（2025）
| 工具 | 用途 |
|---|---|
| Google Search Console | 表现、索引 |
| PageSpeed Insights | 核心网页指标 |
| Lighthouse | 技术审计 |
| Semrush/Ahrefs | 关键词、外链 |
| Surfer SEO | 内容优化 |
最后更新： 2025-12-30
English original
SEO Fundamentals (2025)
Core Framework: E-E-A-T
Experience → First-hand experience, real stories
Expertise → Credentials, certifications, knowledge
Authoritativeness → Backlinks, media mentions, recognition
Trustworthiness → HTTPS, contact info, transparency, reviews
2025 Algorithm Updates
| Update | Impact | Focus |
|---|---|---|
| March 2025 Core | 63% SERP fluctuation | Content quality |
| June 2025 Core | E-E-A-T emphasis | Authority signals |
| Helpful Content | AI content penalties | People-first content |
Core Web Vitals Targets
| Metric | Target | Measurement |
|---|---|---|
| LCP | < 2.5s | Largest Contentful Paint |
| INP | < 200ms | Interaction to Next Paint |
| CLS | < 0.1 | Cumulative Layout Shift |
Technical SEO Checklist
Site Structure:
☐ XML sitemap submitted
☐ robots.txt configured
☐ Canonical tags correct
☐ Hreflang tags (multilingual)
☐ 301 redirects proper
☐ No 404 errors
Performance:
☐ Images optimized (WebP)
☐ Lazy loading
☐ Minification (CSS/JS/HTML)
☐ GZIP/Brotli compression
☐ Browser caching
☐ CDN active
Mobile:
☐ Responsive design
☐ Mobile-friendly test passed
☐ Touch targets 48x48px min
☐ Font size 16px min
☐ Viewport meta correct
Structured Data:
☐ Article schema
☐ Organization schema
☐ Person/Author schema
☐ FAQPage schema
☐ Breadcrumb schema
☐ Review/Rating schema
AI Content Guidelines
❌ Don't:
- Publish purely AI-generated content
- Skip fact-checking
- Create duplicate content
- Keyword stuffing
✅ Do:
- AI draft + human edit
- Add original insights
- Expert review
- E-E-A-T principles
- Plagiarism check
Content Format for SEO Success
Title: Question-based or keyword-rich
├── Meta description (150-160 chars)
├── H1: Main keyword
├── H2: Related topics
│ ├── H3: Subtopics
│ └── Bullet points/lists
├── FAQ section (with FAQPage schema)
├── Internal links to related content
└── External links to authoritative sources
Elements:
☐ Author bio with credentials
☐ "Last updated" date
☐ Original statistics/data
☐ Citations and references
☐ Summary/TL;DR box
☐ Visual content (images, charts)
☐ Social share buttons
Quick Reference
// Essential meta tags
<meta name="description" content="...">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="canonical" href="https://example.com/page">
// Open Graph for social
<meta property="og:title" content="...">
<meta property="og:description" content="...">
<meta property="og:image" content="...">
// Schema markup example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "...",
"author": { "@type": "Person", "name": "..." },
"datePublished": "2025-12-30",
"dateModified": "2025-12-30"
}
</script>
SEO Tools (2025)
| Tool | Purpose |
|---|---|
| Google Search Console | Performance, indexing |
| PageSpeed Insights | Core Web Vitals |
| Lighthouse | Technical audit |
| Semrush/Ahrefs | Keywords, backlinks |
| Surfer SEO | Content optimization |
Last Updated: 2025-12-30